Benefits and watchouts of using a call centre

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Running Time: 8:23

Date: 01/06/2015

Used effectively, call centres can help your clients' businesses achieve results.

Call centres get a bum rap for a lot of reasons, not least of all because the caller - often overseas - doesn’t engage properly with the customer. But used well, marketing calls can be vital for managing the entire lifecycle of a relationship with customers. Chris Torrisi started Imperatif Call Centre Partners in 2009 and explains what services call centres provide these days.

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Chris Torrisi, Imperatif Call Centre Partners