Old to new: the revival of a beer brand

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Running Time: 10:11

Date: 01/11/2016

How did an entrepreneur revive a century’s old brand for the tastes of a modern palate?

Not easily, that’s how. Toney Fitzgerald went through a lot challenges, including health issues, to restart an iconic beer brand from Orange in mid-NSW. It’s a riveting story and one with lessons for any business.

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Toney Fitzgerald, Walkers Brewing Company