Business in Focus
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| IntroductionThis month, we examine the benefits of content marketing as a long-term strategy. Sarah Mitchell of Lush Digital Media says it's particularly attractive for small business because it doesn't have to cost a lot of money.Read More | 
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| Dirty negotiating tricks – don’t get caught!Running Time: 10:55Doing business with other parties is challenging enough, but even more so when you're facing a counterpart with a game plan deliberately set to undermine you. Read More |  Joel Gerschman, CMA Learning
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| Tackling the big small business issuesRunning Time: 10:30Despite the optimistic approach of most small businesses, a range of challenges confronts them on a daily basis – challenges which the Ombudsman is attempting to address. Read More |  Kate Carnell, Australian Small Business and Family Enterprise Ombudsman
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| How content marketing can build reputationRunning Time: 10:24If you're looking to build or maintain your company as a leader in its field, content marketing can amplify your reputation. Read More |  Sarah Mitchell, Lush Digital Media
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| New credit card surcharge laws for SMEsRunning Time: 8:06Penalties for non-compliance are hefty, so it's well worth knowing about the new credit card surcharge laws. Read More |  Dr Michael Schaper, ACCC
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| Are your sales techniques holding you back?Running Time: 7:51The fundamentals of selling still exist, but sales people need to fine tune their skills and techniques to get to their prospects earlier in the decision-making process. Read More |  Rob Hartnett, Miller Heiman Group
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| The tax treatment of trusts – new guide, ongoing debate!Running Time: 10:09Discretionary Trusts have been attractive for family businesses due to their flexible nature and asset protection benefits. But what about the tax rules? Read More |  Michael Jones, Cummings Flavel McCormack
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| Sharemarket update September 2017Running Time: 8:30How is the sharemarket faring following the latest reporting season? Read More |  Elio D’Amato, Lincoln Stock Doctor
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| Beware the dangers of gender biasRunning Time: 8:45Businesses which recognise and understand the differences between the sexes can benefit enormously when selling to them. Read More |  Amy Fridlund, Kantar TNS
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| Quote of the monthAnd now for our quote of the month, from Richard Branson, who said…Read More | |
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