The power of user-generated content

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Running Time: 6:57

Date: 01/09/2022

Studies indicate that consumers trust word of mouth 2.4 times more than branded content.

With this in mind, James Smith, CEO of digital agency, Smith Brothers Media, believes that making people feel like they’re part of the experience, and having users generate their own content for your brand can be a match made in heaven.

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James Smith, Smith Brothers Media