Why 'brand' isn't just a Logo
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Running Time: 7:42 Date: 01/08/2025 A brand is more than just a logo, it's the entire experience your business delivers. Rod Curtis, Director of Strategy & Creative Lead at Kommunal - Brand Strategy Architects says, that although a well-designed logo is important, it's just an empty symbol without a strong strategy behind it. Rod explains how stakeholders contribute to your brand, and how every interaction, from answering the phone to meeting a client, shapes how it is perceived. Log InSubscribe |
 Rod Curtis, Kommunal |
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