Dealing with ‘dupes’

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Running Time: 10:27

Date: 01/11/2025

More and more brands are being imitated by "dupes" - and while consumers may enjoy the lower prices of these knock-off products, the effect on business owners can be serious.

Rod Curtis of Kommunal says businesses can stay ahead by focusing on quality, innovation, and authenticity to protect their brand and succeed in a crowded market.

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Rod Curtis, Kommunal