Introduction

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Date: 01/02/2026

Business owners often struggle with one big question: where do you even start with pricing?

This month, business coach Lynda Steffens, founder of the Small Business Project, argues that it's time for accountants to stop giving away valuable advice for free and start charging what their expertise is worth. Lynda walks us through how to set your prices confidently.

We're also joined by Anthony Moss, director of Lead Your Industry, who explains why advisory boards can be a CEO's greatest strategic advantage.

Then we dive into greenwashing: what it is, why it matters, and how to avoid falling into its trap. Elio D’Amato from EnviroInvest breaks down the regulations business owners need to know, and how to communicate environmental impact honestly.

Next, Brad Giles of Evolution Partners challenges the common belief that bigger is always better. He reveals why growth for growth’s sake can actually hold your business back.

Are you tracking the wrong marketing metrics? Jason Le of JRNY Digital says many business owners are – and has a few tips to share on how to ensure you're looking at the right data to actually grow your business.

Mirjana Boznovska, founder and CEO of One Beyond Success, looks ahead to the next decade - and explains why the organisations that win will be the ones that build genuinely "people-first" workplace cultures.

And finally, in a world where AI filters resumes and writes cover letters, what role does real human connection still play? Roxanne Calder, Managing Director of EST10, tells us why authentic rapport remains essential to career success - even in the age of AI.