How to set your pricing and stop doing advisory for free

Listen to a Preview

Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

Running Time: 8:59

Date: 01/02/2026

Too many small business owners are still guessing their prices - and it's costing them.

Lynda Steffens, founder of the Small Business Project, says one of the biggest mistakes she sees is owners setting prices based on what they hope to earn ... rather than solid market research.

Lynda also urges accountants to stop giving away their expertise for free and start valuing the advice they provide.

Lynda Steffens, The Small Business Project