Why bigger isn’t always better

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Date: 01/02/2026

What if chasing a bigger business is the very thing holding you back?

Brad Giles is founder of Evolution Partners, a strategic planning consultancy across Australia and New Zealand. He says growth for growth's sake can quietly sabotage culture, customers, offerings and profit.

Drawing from his new book Bigger Isn't Better, Better Is Better, Brad explains how rapid scaling can accelerate a company's drift toward mediocrity... and how to focus instead on intentional, disciplined improvement.

He shares how to spot when you're scaling for the wrong reasons and the first steps to building a genuinely better business.

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Brad Giles, Evolution Partners