Are you tracking the wrong marketing metrics?

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Running Time: 9:29

Date: 01/02/2026

Are you tracking the right marketing metrics to grow your business?

Jason Le is founder and director of digital marketing agency JNRY Digital, and he says many business owners waste time studying the wrong metrics. He says they often lean on so-called "vanity metrics" - those stats that look impressive, but actually don't reflect whether their marketing is actually working.

Jason also shares his tips on how to refine your marketing metrics strategy – and outlines the one critical metric most businesses aren’t tracking, but should be.